Marketing Strategy Professional (SCMS-P™)

SCMS-P™ Intermediate explores market analysis, competitive positioning, and strategic planning tools for smarter marketing decisions.

By:

SMstudy™

free access this course

intermediate

512

English, Spanish

A course by

Eduvalt

Audience

Strategic marketing professionals
product owners
marketing managers

Includes

Access to in-depth video modules
Practice exams and case studies
Final certification exam
Digital certificate
International Certification

Course Description

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Certification

intermediate

512

English, Spanish

A course by

Eduvalt

Audience

Strategic marketing professionals
product owners
marketing managers

Includes

Access to in-depth video modules
Practice exams and case studies
Final certification exam
Digital certificate
International Certification

What will I achieve?

Who is this course for?

What are the exam characteristics?

Time allocated:120 minutes

Number of questions:100 multiple-choice

Passing score:65% (65 correct answers)

Format:Online; closed-book

Prerequisites: It is recommended to have completed the free online Scrum Foundation course (access provided upon course registration).

When will I know my exam results? When the exam is paper-based, the results will be notified
to the participant afterwards through email. When it is web-based, the participant will get the
results immediately after finishing the exam.

What happens if I fail the exam? The participant who fails the exam will have two additional
opportunities to pass it at no extra cost.

Course Content

Agile Overview

1.1. The Rise of Agile

1.2. The Agile Manifesto

1.3. Principles the of Agile Manifesto

1.4. Declaration of Interdependence

1.5. Agile Methods

1.6. Agile vs. Traditional Project Management

Scrum Overview

2.1. Scrum Principles

2.2. Scrum Aspects

2.3. Scrum Processes

2.4. Scrum Advantages

Scrum Role

3.1. Core Roles

3.2. Non-core Roles

Scrum Phases

4.1. Initiate

4.2. Plan and Estimate

4.3. Implement

4.4. Review and Retrospect

4.5. Release

Scaling Scrum

5.1. Scalability of Scrum

5.2. Scrum in Programs and Portfolios

5.3. Scrum of Scrums (SoS) Meeting

5.4. Transition to Scrum

5.5. Mapping Traditional Roles to Scrum

5.6. Maintaining Stakeholder Involvement

5.7. Importance of Executive Support

Apply strategic planning frameworks to real business scenarios
Lead brand positioning, market segmentation, and product strategies
Design integrated marketing approaches across digital and traditional channels
Drive performance through planning, measurement, and optimization

Marketing Strategy Overview
- The role of marketing strategy in the business lifecycle
- Strategic vs tactical approaches in dynamic markets
Market Analysis and Segmentation
- Competitive analysis and customer behavior
- Defining market segments and ideal customer profiles
Strategic Positioning and Planning
- Crafting compelling value propositions
- Aligning brand goals with marketing objectives
Execution and Measurement
- Implementing multichannel campaigns
- KPIs, dashboards, and continuous improvement
Case Studies and Certification
- Real-world case studies
- Final assessment and certification exam

Recognized by industry through SMstudy®
Gain advanced strategy skills to lead brand growth
Designed for professionals looking to step up
Practical insights and proven methodologies

Product and brand managers
Marketing strategists and campaign leads
Professionals moving into decision-making roles
Consultants seeking deeper frameworks

Q1: How can I request this course for my team or company?
Please contact us at clientes@gyaniss.com to schedule a private cohort.

Q2: Is the certification internationally recognized?
Yes, it is issued by SMstudy®, a globally respected body in marketing education.

Q3: How long will I have access to the course material?
You get lifetime access to the self-paced content.

Q4: Are there any prerequisites to enroll?
It is recommended (but not required) to complete the Marketing Strategy Fundamentals certification.

Q5: Can I take the course even if I don’t work in marketing?
Yes, if your role involves strategic decision-making, this course can add strong value.

“Finally, a strategy course that connects theory with real execution.”
— Jessica L., Brand Strategist, Mexico

“Helped me lead a campaign that resulted in 24% sales growth in 3 months.”
— Paul R., Marketing Manager, USA

“Best investment I’ve made in my professional journey so far.”
— Rita K., Product Lead, Nigeria