Marketing Strategy Professional (SCMS-P™)
SCMS-P™ Intermediate explores market analysis, competitive positioning, and strategic planning tools for smarter marketing decisions.
free access this course
A course by
Eduvalt
Audience
- Strategic marketing professionals
- product owners
- marketing managers
Includes
- Access to in-depth video modules
- Practice exams and case studies
- Final certification exam
- Digital certificate
- International Certification
Course Description
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Certification
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A course by
Eduvalt
Audience
- Strategic marketing professionals
- product owners
- marketing managers
Includes
- Access to in-depth video modules
- Practice exams and case studies
- Final certification exam
- Digital certificate
- International Certification
What will I achieve?
-
Be able to guide and teach Scrum practices to everyone involved in the project, remove
obstacles for the team and ensure that Scrum steps are being followed.
- Get a comprehensive understanding of the Scrum philosophy and principles.
- Obtain a practical knowledge of Scrum, including roles, meetings, and artifacts.
-
Be comfortable implementing Scrum in the organizations as well as managing common
issues and roadblocks.
- Obtain the Scrum Master certification.
Who is this course for?
- Anyone who is interested in working as a Scrum Master.
- Someone who is already a Scrum master in his/her organization.
-
Scrum Master is an important role in any Scrum team and doesn’t have to be a technology
expert to be effective.
-
Moreover, although Scrum is popular in the IT industry, it can be used effectively across
different industries.
What are the exam characteristics?
to the participant afterwards through email. When it is web-based, the participant will get the
results immediately after finishing the exam.
opportunities to pass it at no extra cost.
Course Content
- Apply strategic planning frameworks to real business scenarios
- Lead brand positioning, market segmentation, and product strategies
- Design integrated marketing approaches across digital and traditional channels
- Drive performance through planning, measurement, and optimization
- Marketing Strategy Overview
- The role of marketing strategy in the business lifecycle
- Strategic vs tactical approaches in dynamic markets
- Market Analysis and Segmentation
- Competitive analysis and customer behavior
- Defining market segments and ideal customer profiles
- Strategic Positioning and Planning
- Crafting compelling value propositions
- Aligning brand goals with marketing objectives
- Execution and Measurement
- Implementing multichannel campaigns
- KPIs, dashboards, and continuous improvement
- Case Studies and Certification
- Real-world case studies
- Final assessment and certification exam
- Recognized by industry through SMstudy®
- Gain advanced strategy skills to lead brand growth
- Designed for professionals looking to step up
- Practical insights and proven methodologies
- Product and brand managers
- Marketing strategists and campaign leads
- Professionals moving into decision-making roles
- Consultants seeking deeper frameworks
Please contact us at clientes@gyaniss.com to schedule a private cohort.
Q2: Is the certification internationally recognized?
Yes, it is issued by SMstudy®, a globally respected body in marketing education.
Q3: How long will I have access to the course material?
You get lifetime access to the self-paced content.
Q4: Are there any prerequisites to enroll?
It is recommended (but not required) to complete the Marketing Strategy Fundamentals certification.
Q5: Can I take the course even if I don’t work in marketing?
Yes, if your role involves strategic decision-making, this course can add strong value.
“Finally, a strategy course that connects theory with real execution.”
— Jessica L., Brand Strategist, Mexico
“Helped me lead a campaign that resulted in 24% sales growth in 3 months.”
— Paul R., Marketing Manager, USA
“Best investment I’ve made in my professional journey so far.”
— Rita K., Product Lead, Nigeria